Celluloid Empires and Tribal Erasures: Reading RRR Through a Postcolonial Lens
Popular cinema rarely just entertains it also manufactures consent. Two pieces I engaged with this week make that case from opposite corners of the world.This blog essay, "Heroes or Hegemons? The Celluloid Empire of Rambo and Bond in America's Geopolitical Narrative," traces how the Rambo and James Bond franchises turned Cold War policy into heroic spectacle, normalizing American military and cultural dominance as simply "how the world works." His companion pre-print, "Reimagining Resistance: The Appropriation of Tribal Heroes in Rajamouli's RRR," turns the same critical lens inward, arguing that S.S. Rajamouli's 2022 blockbuster lifts two Adivasi revolutionaries Alluri Sitarama Raju and Komaram Bheem out of their specific struggles over jal, jangal, zameen (water, forest, land) and re-casts them as generic anti-British nationalists. Read together, the two essays suggest that the machinery of cinematic myth-making is remarkably consistent, whether it is Hollywood exporting American exceptionalism or Tollywood exporting Indian nationalism: both flatten local, material struggles into an emotionally satisfying but politically convenient story.
Hegemony as a Cinematic Technique
Antonio Gramsci's concept of hegemony domination achieved not through force but through consent, by making a particular worldview feel like natural common sense is the connective tissue between the two texts. Barad shows that Rambo III recast the Soviet-Afghan war as "a moral crusade against communism," and that Bond films from The Living Daylights to Tomorrow Never Dies quietly aligned entertainment with US foreign-policy interests. Nobody watching these films feels propagandized; that is precisely the point. The ideology arrives disguised as adventure.
RRR performs a structurally identical move, only the target is domestic rather than foreign. Raju's actual opposition to the 1882 Madras Forest Act and Bheem's fight against the Nizam of Hyderabad were rooted in concrete, ongoing material claims the right to forest, water, and land. Rajamouli's film borrows their names and their charisma but relocates their fight onto the safer, more unifying terrain of the freedom struggle against the British. It is a shift from what Homi Bhabha might call the "local" and "minor" narrative of subaltern resistance to the "grand narrative" of the nation-state. The tribal hero becomes a nationalist icon; the specific becomes the general; and, crucially, the present-day relevance of the original struggle land grabs, deforestation, corporate encroachment quietly disappears from the frame.
Whose Common Sense Is This?
This is where Gayatri Spivak's question "Can the subaltern speak?" becomes unavoidable. In RRR, the answer is: not on their own terms. Raju and Bheem speak, but only the lines the nationalist script has written for them. Their historical fight for jal, jangal, zameen is subsumed into a story that lets the postcolonial Indian state which has, as Barad notes, become one of the very agents of displacement it once resisted bask in the glow of anti-colonial heroism without confronting its own complicity in ongoing dispossession. Annie Zaidi's description of displacement, quoted in Barad's essay, captures precisely what the film leaves out: displacement "is about losing a river... losing the grass that your herds grazed on... losing the right to protest." RRR gives audiences catharsis; it does not give the represented communities a voice in their own contemporary struggles.
A Counter-Narrative: Kantara
If RRR shows appropriation, Rishab Shetty's Kannada film Kantara (2022) offers a useful point of contrast. Where RRR subordinates land and forest rights to nationalist spectacle, Kantara keeps the conflict local and unresolved: a Kambala wrestler and his community resist a forest officer and a scheming landlord who want to seize communal land, and the film insists through the figure of the Bhoota deity possession that indigenous cosmology and land rights cannot be separated or translated into the state's bureaucratic or nationalist categories. It does not fully escape romanticizing tribal spirituality for mainstream consumption, but it refuses the move Barad criticizes in RRR: it does not let land conflict dissolve into anti-colonial triumphalism. The postcolonial critique, then, is not simply "cinema misrepresents tribal resistance," but that some films displace the specific into the national, while others imperfectly hold the specific in view.
From Screen to Street
The stakes of this critique are not academic. The same jal, jangal, zameen framework that RRR borrows and abandons is being invoked right now by communities resisting the Ken-Betwa river-linking project, which threatens to submerge parts of the Panna Tiger Reserve and displace Adivasi villages in Madhya Pradesh and Uttar Pradesh. It echoes in the Ladakh protests demanding Sixth Schedule protections against unregulated industrial and military expansion into a fragile Himalayan ecology, and in Manipur, where ethnic conflict is entangled with land, forest, and resource contestation between communities. In each case, the people on the ground are asking exactly the questions Raju and Bheem asked who owns the water, the forest, the land and getting, at best, ambivalent attention from a national media apparatus more comfortable with heroic nostalgia than present-tense accountability.
Why This Still Matters
Barad's own comparison across Hollywood and Tollywood matters because it resists the temptation — visible in commentary like Palki Sharma's call for Bollywood to build its own "soft power" to simply swap one hegemon's toolkit for another's flag. A postcolonial critique worth its name does not ask India to out-market America; it asks why any national cinema finds it easier to celebrate resistance in the past tense than to sit with it in the present. Popular film's power to manufacture common sense is real, and precisely because it is real, the question of whose history gets simplified and whose ongoing fight gets erased in the process deserves more scrutiny than the applause at the end of the movie usually allows.